Agentic AI ERP, one module at a time.
Tanel runs ordering, route planning, pricing, production, and invoicing for DSD and frozen food & beverage makers. Adopt the modules you need, plug them into the systems you keep, and let AI run the busywork.
Free for up to 2 routes · No credit card required
Why DSD teams switch
Paper, spreadsheets, and 3 p.m. phone orders work… until they don't.
You stitched together NCR forms, Excel, QuickBooks, and a route whiteboard. Every new customer adds another tab, another phone call, another reconciliation at midnight. Tanel replaces the parts you choose with modules that run themselves.
NCR forms and clipboards on every truck
Digital route sheets, box labels, and proof of delivery
Customers phoning in orders before dawn
A self-serve portal with standing orders and cutoff times
Reconciling spreadsheets against QuickBooks at midnight
Invoices generated at delivery, settlements posted same day
The modules
Nine modules. Run the ones you need.
Every Tanel module works on its own and snaps together with the rest. Start with ordering and pricing, add routing and invoicing when you're ready, and replace your spreadsheets one module at a time.
Customer ordering portal
Customers self-order at their negotiated prices with cutoffs enforced automatically. Standing orders auto-generate nightly.
Pricing engine
Base price lists, per-customer negotiated pricing with approvals, named tiers, and volume breaks.
CRM & accounts
Account lifecycle, lead queue, nightly auto-churn, and address geocoding for routing.
Route planning & optimization
Optimized stop sequences with time windows and one-tap nav deep-links. No per-stop fees.
Production planning
Orders aggregate into tonight's build, with AI demand forecasting, safety stock, and recipe scaling.
Warehouse pick & pack
Digital pick lists per route, thermal-printed box labels, and reverse-order loading manifests.
Driver app
Proof of delivery, returns with photos, signatures, and payment collection on the driver's phone.
Invoicing & AR
Invoices generated at delivery for actual quantities — statements, aging, credit holds, and payments.
Returns & waste analytics
Log stales at the door, auto-issue credit memos, and track waste by customer, product, and route.
Live modules are in customer accounts today. The rest are rolling out through 2026.
01Ordering
Kill the 3 p.m. phone call.
Customers place their own orders in a portal built around your delivery schedule. Recurring orders generate themselves overnight, so the truck is loaded before anyone picks up the phone.
- Self-serve portal at each customer's negotiated prices
- Cutoff times enforced automatically — no late-order scramble
- Standing orders auto-generated nightly, idempotent per delivery day
- Editable until cutoff, skippable for holidays, one-click reorder
02Routing & Delivery
See every route. Shorten it. Run it from a phone.
Every customer lands on a live map the moment they're added. One click proposes a shorter stop order — you preview the miles saved before applying. Drivers open their route on any phone, navigate with the maps app they already use, and mark each stop delivered as they go.
- Every customer on a live map, color-coded and filterable by route
- One-click stop-order optimization — no per-stop or per-route fees
- Drag to resequence; drivers get the new order instantly
- Runs on any phone — no app store, one-tap Google/Apple Maps navigation
03Pricing
Every customer's price, handled.
Stop hunting through spreadsheets for who pays what. Base lists, negotiated overrides, tiers, and volume breaks live in one place — with an approval trail and margin visibility on every change.
- Effective-dated base price lists for scheduled changes
- Per-customer negotiated pricing with an approval workflow
- Named discount tiers and volume break pricing
- AI pricing recommendations from your cost and market data
04Invoicing & analytics
Books that close themselves.
The moment a delivery is confirmed, Tanel invoices the actual quantity, applies return credits, and posts to AR. Statements, aging, and waste analytics are waiting for you in the morning — no midnight reconciliation.
- Invoices generated at delivery on actual quantities, not ordered
- Statements, AR aging, and automatic credit holds
- Returns post as credit memos the same day
- Waste and stale-rate analytics by customer, product, and route
How it works
Order to invoice, every night, without the scramble.
- 01
Orders come in
Customers order in the portal or standing orders auto-generate. Cutoff times lock the day's demand.
- 02
Production plans itself
Orders aggregate by product into tonight's production schedule — quantities, batches, and buffers.
- 03
Pick, pack, label
Per-route pick lists and printed box labels replace handwritten NCR sheets.
- 04
Load in reverse
Loading manifests put the last stop deepest in the truck. No rearranging at the curb.
- 05
Drivers deliver
Stop-by-stop on mobile: confirm deliveries, log returns, capture signatures and payments.
- 06
Books close themselves
Invoices reflect actual delivered quantities. Settlements, credits, and AR post automatically.
Book a demo
See your operation in Tanel.
Grab a time and we'll walk you through the platform with your own workflow. Prefer to write first? Tell us what you're looking for and we'll come prepared.
Book a demo- A walkthrough with your own routes, products, and pricing — not a canned demo
- Built for $1M–$20M DSD bakeries, snack, and beverage manufacturers
- Bring your current stack; we'll show which modules integrate or replace what
Contact
Begin a conversation.
Tell us a little about your goals — we reply personally.